Humanising Autonomy joins the World Economic Forum
Humanising Autonomy Team
August 19, 2019
Humanising Autonomy_Humanising Autonomy joins the World Economic Forum_1
Improving road user safety in partnership with The World Economic Forum

Humanising Autonomy today announced that it has joined the World Economic Forum Center for the Fourth Industrial Revolution to expand their work on automated vehicle safety standards and test their human intent prediction software for vulnerable road user safety with WEF Partners across cities worldwide.

A safe and human centered transition towards Automated Urban Mobility is one of the key priorities for governments and industry leaders alike. Adopting an approach that benefits society requires collaboration between industry leaders, governments and policy makers. Humanising Autonomy is proud to be joining this group of the key decision makers to develop policy guidelines for safe automated vehicle deployment in cities and to ultimately work towards a vision of setting a global standard for Automated Urban Mobility.

Humanising Autonomy will be shaping Automated vehicle safety guidelines, foster a discourse for city governments in the EU, US, Japan and Israel, and deploy their AI powered technology that is able to predict the full range of pedestrian and vulnerable road user behaviour in real time. The software utilises the power of ubiquitous visual camera data to accelerate adoption rate of autonomous technology, build public trust, and increase human safety in cities. Initially developed for autonomous vehicles, the software integrates with all levels of autonomy, including driver-assist features for human-driven vehicles on the road today. The London-based startup has already deployed their software in the US, Japan, Germany and the UK.

Michelle Avary, Head of Autonomous and Urban Mobility, World Economic Forum:

“Designing policy frameworks for autonomous mobility that are human-centred is one of our core principles. Humanising Autonomy will bring fresh perspectives and expertise to our project work around the world.”

The World Economic Forum Center for the Fourth Industrial Revolution facilitates collaborative workgroups on several pressing global topics. Humanising Autonomy will be contributing to topics such as the Global New Mobility Coalition, AI Government Procurement and Autonomous and Urban Mobility in general. Their expertise in pedestrian behaviour and human-centred approach to automated mobility will encourage a positive societal impact of this technology.

About Humanising Autonomy

Founded in 2017 by Raunaq Bose, Leslie Nooteboom and Maya Pindeus, Humanising Autonomy is setting the global standard for human-machine interactions. The company has developed an intent prediction technology that predicts the full range of pedestrian behaviour across different environments and cities. As a critical perception technology, the software integrates with driver assistance systems, autonomous vehicle stacks, and smart infrastructure systems for real-time accident and near miss prevention, improving the safety and efficiency of Urban Mobility Systems across cities worldwide. The company consists of a half-female team of computer vision experts, deep learning engineers, behavioural scientists, and commercial talent, and is actively hiring for both commercial and tech roles to grow and accelerate towards their vision of better interactions between people and autonomous technology worldwide.

Learn more about Humanising Autonomy on their website:


About the World Economic Forum Center for the Fourth Industrial Revolution

Based in San Francisco, the World Economic Forum Center for the Fourth Industrial Revolution brings together governments, leading companies, civil society and experts from around the world to co-design and pilot innovative approaches to the policy and governance of new technologies. The Center will develop, implement and scale agile and human-centered pilot projects that can be adopted by policy-makers, legislators and regulators worldwide to address challenges related to emerging technologies. 

Sign up to our Behaviour AI platform