Humanising Autonomy partners with Transport for London and major fleet operators to deploy its intent prediction product to improve freight safety
Humanising Autonomy Team
March 13, 2020
Humanising Autonomy_Humanising Autonomy partners with Transport for London and major fleet operators to deploy its intent prediction product to improve freight safety_1

Humanising Autonomy is excited to announce that it is partnering with Transport for London’s FreightLab and freight operators such as UPS, DPD, Royal Mail, and others, as part of the Mayor of London’s Civic Innovation Challenge. TfL and the Freight operators will now deploy Humanising Autonomy’s real time intent prediction product with their vehicles to tackle some of London’s most pressing freight safety problems.

The deployment is part of the Mayor of London’s Civic Innovation Challenge, designed to address some of London’s greatest social and mobility challenges. As outlined in the Mayor’s Freight and Servicing Action Plan and the Mayor’s Transport Strategy, the freight sector is a significant contributor to environmental, congestion, and safety risks across the city, and in collaboration with TfL, the FreightLab challenge was created to address these obstacles. This project will test how innovations can help to make the way goods and services move around London safer, cleaner and more efficient. The opportunity brings together London freight operators with tech companies to develop solutions to these pressing freight problems facing the city, delivered in partnership with Microsoft and the Social Tech Trust.

Humanising Autonomy will be working with TfL and ten leading industry partners on the challenge, who will be using their expertise in the sector to deploy the selected innovative solutions. The freight partners in this challenge are: UPS, DPD, Royal Mail, CEVA Logistics, GNEWT, Guy’s and St. Thomas’ NHS Foundation Trust, John Lewis Partnership, Plexal, REEF Technology, Thames Water

Maya Pindeus
CEO & Co-Founder, Humanising Autonomy

“We are delighted to be partnering with industry-leading freight operators to address vulnerable road user safety in London. This unique collaboration opportunity will enable Humanising Autonomy to deploy our technology in a growing mobility sector which faces unique challenges. We believe this challenge is a great example of London’s collaborative spirit, and the outcomes will make the city a cleaner and safer place to live for all”

Initially developed for autonomous vehicles, the software integrates with all levels of autonomy, including driver-assist features for human-driven vehicles such as Automated Emergency Brakes, front and near-side driver alerts, or rear-mirror camera monitoring systems. In this challenge, the software will be used to improve the efficiency of freight in Greater London by reducing accidents involving vulnerable road users, reduce liability costs for freight partners through accident prevention, and help comply with safety regulations for commercial vehicles.


About Humanising Autonomy

Founded in 2017 by Raunaq Bose, Leslie Nooteboom and Maya Pindeus, Humanising Autonomy is setting the global standard for human-machine interactions. The company has developed an intent prediction technology that predicts the full range of pedestrian behaviour across different environments and cities. As a critical perception technology, the software integrates with driver assistance systems, autonomous vehicle stacks, and smart infrastructure systems for real-time accident and near miss prevention, improving the safety and efficiency of Urban Mobility Systems across cities worldwide. The company consists of a half-female team of computer vision experts, deep learning engineers, behavioural scientists, and commercial talent, and is actively hiring for both commercial and tech roles to grow and accelerate towards their vision of better interactions between people and autonomous technology worldwide.

Sign up to our Behaviour AI platform