
Automotive & ADAS

22,800
Road traffic fatalities
(Europe, 2019)
£2.03m
Average cost of fatality
(UK)
70%
Of road deaths
in urban areas are VRUs
With increased pressure from government agencies to hit Vision Zero safety standards, the heightened scrutiny of achieving carbon neutrality goals, or the typical business requirement of sourcing new revenue channels, the automotive industry is facing incredible opportunity for change – as well as make-or-break challenges.
Traditional software and hardware combinations may help, but most will address only part of the problem – and act as temporary solutions. To succeed in the long-run and protect their competitive edge, automotive companies should invest in software that is designed for the problems in front of us – as well as those coming up on the horizon.
Humanising Autonomy is committed to preventing road accidents everywhere.
That’s why our award-winning team developed a Behaviour AI platform, which helps Automotive and ADAS customers respond swiftly to dangerous road situations and prevent accidents with fewer false warnings, meet rigorous safety standards and other compliance requirements, and improve driving decisions.
Read the Nextbase case study on how we’re doing it for the dashcam industry or below for available packages.
Rapid response to and prevention of road danger and accidents

Accessing powerful ADAS functionality on low power chips

Meeting strict regional and local safety standards

The problems we solve for customers
in the Automotive industry:
in the Automotive industry:
ADAS Package
An ideal solution for those looking to improve driver and pedestrian safety, reduce false alerts and detect suspicious activity around your vehicle. Read more →

To bring their next generation dashcam to life, Nextbase sought a software partner who would deliver on accuracy, speed, and ease of integration and use.
Read the full Nextbase case study →
City Infrastructure & Planning

1.35m deaths
on the world’s roads annually
148 hrs lost
due to congestion in London (2021)
$53b cost
to the US due to congestion (2021)
Local councils and cities are under heightened scrutiny to offer its citizens a safer and more pleasant living experience by increasing efforts around mobility, safety, and equity. In the past few years alone, the number of mandatory regulations and laws around road safety have increased, placing urgency on updating the legacy infrastructure systems, which can enable a better understanding of where and how high-risk incidents are happening across the city.
Combined with the push for decreasing traffic congestion and improving traffic flow, the industry has seen a revived interest in using new data analytics and technology to better inform city planners and traffic controller strategies.
Humanising Autonomy’s Behaviour AI platform is designed to easily integrate with any existing solution or platform in:
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Intelligent Traffic Control
-
Collision Avoidance
-
Parking Management
-
Automotive Telematics
-
Fleet Management and Asset Monitoring
-
Rail-running Operation and Collision Avoidance
-
Station management
We are delighted to have worked with the Greater for Manchester during the height of the Covid-19 restrictions to offer social distancing analysis. Read below for available City packages.
Improved safety and reduced accidents

Optimised traffic flow and improved inclusivity

Instant alerts to risky events as they occur

The problems we solve for mobility
and safety customers:
and safety customers:
City Package
An ideal solution for those looking to make their smart city safer and easier to navigate, by improving traffic control and receiving real-time notifications of dangerous road situations around the city.
Read more →

Optional add-on: City Planner
Identify how to improve your city’s infrastructure, based on road usage and risk analytics.
Optional add-on: Traffic Controller
Receive real-time notifications to better inform safety and traffic flow decisions across the city.
Telematics

~1bn motor
vehicles in use globally
25% reduction
in fuel consumption with telematics
86%
of fleets used telematics (2019)
Whether from the looming insurance risks and costs, near-perfect expectations of driver performance and behaviour, or overall fleet safety, fleet operators are under increased pressure to deliver for their customers, with little room for downtime, error, or other interruptions.
Fleet management systems equipped with telematics technology have been identified to meet these expectations. However, there are still major gaps left unaddressed.
One of these challenges is overall information overload. On average, many companies analyse only around 35% of the video footage generated by their vehicles – often with a massive number of false positives, which results in skewed and misleading insights.
From the footage they do manage to analyse, flagged incidents and near-miss events often don’t offer context to what really happened, ignoring extra information – when, where, how often, and what type of vehicle – that could impact liability or regulatory situations.
Humanising Autonomy’s Behaviour AI platform is the key to unlocking this human context, so you can receive only the most relevant analysis of your footage and better correlate what factors influenced flagged incidents.
We are proud to be working with Together for Safer Roads to implement our road safety offering for the fleets across the United States and Mexico. Read below for available Telematics packages.
Reduce information overload

Uncover the context behind flagged events

Eliminate unnecessary costs

The problems we solve for customers
in the Telematics industry:
in the Telematics industry:
Health & Safety

£3.2bn
total costs to UK employers due to workplace injury and ill health in 2018/19
441,000
workers hurt
by an injury at work in 2020/21 in the UK, Labour Force Survey
£26.9 million
in fines
resulting from prosecutions taken, or referred to COPFS
In 2021, Amazon was flagged by the Strategic Organizing Center (SOC) for its increased injury rate at its facilities, highlighting that the tech giant has a serious injury rate “more than twice as high as the rate at non-Amazon warehouses”. Although Amazon’s Chairman, Jeff Bezos, pledged increased investment into safety projects including technology to reduce human-machine collisions and industrial accidents during the same year, according to raw data analysed from the U.S. Occupational Safety and Health Administration (OSHA), “workers at Amazon facilities sustained more than 34,000 serious injuries on the job”.
Amazon is not alone in facing increased pressure to take more accountability and responsibility for the well-being and safety of their employees. All companies – regardless of size – are challenged on how they can de-risk their working environments, decrease employer liability for work-related injury claims and prove strict adherence to legislation such as the UK’s Health and Safety at Work Act 1974 (HASAWA).
Humanising Autonomy’s Behaviour AI Platform can accurately and reliably shine a light on the highest-risk areas for accidents, injury and liability in construction sites, manufacturing plants and industrial warehouses.
Based on a proprietary data set of more than one billion behaviours, our computer-vision software can track, detect and predict human intent from camera images and video footage in real time and via historical analysis. This highly nuanced understanding of human behaviour unlocks the data intelligence businesses need to make informed decisions for improving health and safety measures on site.
We are working with construction companies in Japan to help protect their employees from workplace hazards. Read below for available Health & Safety packages.
Recognise workplace slips, trips and falls

Accurately identify Incorrect worker PPE

Integrate with legacy Management systems

The problems we solve
for the Health & Safety industry:
for the Health & Safety industry:
Health & Safety Package
An ideal solution for those looking to understand how people move through the spaces. Read more →
